Innovation Capability Building: $100M Divison of $5B Global Consumer Products Company – Refill the Innovation Pipeline

The result was to help spur a direct and clear increase in idea quantity during the first 2 days of the CREATE session earlier this week. The CREATE innovation team generated 160 ideas, nearly 40% more than past projects. Quantity breeds quality; so….we saw that play out as we ended up with six ideas that were unique enough to go right into the weekly project meetings, where we seek to move those ideas to a “go” for product development in 8 weeks.